Format: Boxset
Catalogue No.: ERE1102
Barcode: 197342863216
Release Date: 07 Mar 2025
Genre: Rap

Contains: One Blue Smoke LP, Contains One Red Smoke LP, One mini-satin championship banner, one custom basketball keychain, and virtual currensy for in-game purchases, all housed in a premium box with glossy, hardwood floor print on the outside, and a basketball textured inner box

About: 
EMPIRE, the nation’s leading independent record label, recently teamed up with the NBA 2K video game to provide the soundtrack for Season 2 of its series in October 2024. The soundtrack was a natural pairing of the two iconic Bay Area based companies to push culture forward through music, sports, and gaming. The 2 LP Box set, which includes music from the likes of Larry June, Key Glock, Money Man, LUCKI, Asake & Central Cee, and more is housed in a premium box with glossy, hardwood floor print on the outside, and a basketball textured inner box will also include a mini-satin championship banner, a custom basketball keychain, and virtual currency for in-game purchases. 

Key Selling:
Custom outer box with high gloss print
Custom inner box with basketball texture and debossed print
1 Red Smoke Vinyl in jacket
1 Blue Smoke Vinyl in jacket
16.5” x 10.5” custom satin championship banner
Custom basketball keychain
35,000 Virtual Currency for in-game purchases
Featuring music from Larry June, Key Glock, Money Man, LUCKI, Asake & Central Cee, and more

Key Marketing:
Video advertisements showcasing the box set
Paid advertising campaign on META, TikTok, and Google
SMS and Email Marketing Campaigns
Influencer campaign, seeding product to key influencers in the music, gaming, and vinyl communities
Social posts from NBA and 2K Games
Featured artist unboxing videos
Live stream 2K tournament with artists and gamers at EMPIRE Studios
Press campaign led by EMPIRE and 2K Games
Launch at NBA All Star Weekend with a Gifting suite, VIP Experiences, and GRAMMY

Tracklist:
Vinyl 1
A1. Demons In the Dark - Money Man & Key Glock
A2. Magnum P.I. - Larry June
A3. Rules - Sauce Walka (feat. Bossman Dlow)
B4. Let’s Go - Key Glock
B5. Ballin - Lil Yee & Lil Pete
B6. Grab Yo Skates - BabyTron

Vinyl 2
A1. Wave - Asake & Central Cee
A2. Legacy - Babyface Ray & Doughboy Clay
A3. ON POINT - LUCKI
B4. 2 Million Up - Peezy
B5. Triangle Offense - Albee Al, Dave East, Millyz
B6. NOTHING IS FOREVER - Haarper
B7. Player’s Holiday ‘25 - P-Lo, Larry June, Saweetie, G-Eazy, Larussell, Kamaiyah, thuy, Ymtk